The gist:
EDUCATION
Indiana University, Bloomington, May 2025
GPA 3.84/4.00
Bachelor of Arts: Media Advertising, Management
Minors: Spanish, Environmental Studies and Sustainability
Honors: Hutton Honors College, Founders Scholar, Dean’s List
University of Barcelona, Spain, January 2024 – May 2024
Digital Marketing and Communications
Planetary Health and Global Climate Change, Costa Rica, June 2023 - July 2023
Hutton Honors International Experience
MEDIA RELATIONS & CAMPAIGN MANAGEMENT
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August - December 2024
· Served as account manager overseeing development of integrated marketing communications plan book for client.
· Conducted market research and competitive analysis to inform media planning and campaign strategy decisions.
· Managed team collaboration, coordinating tasks and meetings to meet project deadlines efficiently.
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May 2024 – August 2024
Marketing Intern
· Developed creative Meta advertisements and drip email campaigns to drive client lead generation.
· Analyzed over 300 CRM accounts to measure audience reach and optimize sales and advertising performance.
· Wrote newsletters and blog posts regarding innovative software updates within the company.
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November 2022 – November 2023
Alpha Chi Omega, Alpha Mu
· Spearheaded five events supporting The Middle Way House agency for survivors of domestic violence and sexual assault, raised over $15,000 in one fiscal year by planning cost-effective events.
· Executed social media strategy to increase brand visibility and generate over 700 ticket sales.
· Secured brand sponsorships from Poppi, Insomnia Cookies and Why Bars through strategic outreach.
· Collaborated with partner brands to promote chapter events across Meta platforms.
LEADERSHIP & SKILLS
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2021 - 2024
Provided consistent mentorship to a mentee over a three-year period through weekly meetings and guidance.
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2022 - 2024
Monitored beach and patrons as a Sailing Attendant with in-depth knowledge and sailing abilities. Assisted mast lifts, rigging boats, and helping customers use rental vessels.
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2023 - 2024
Catered to customer's needs to facilitate an enjoyable dining experience. Utilized time management, conflict resolution, and communication skills. Helped organize and set up stages for weekly live-music nights, promoted the local band on social media handles and with traditional advertising.
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Adobe Creative Suite, Ad Age, Conversational Spanish, News, Management and Strategy, Social Research, Technical Writing, Sailing, Hiking, and anything outdoors!