Trojan Horse, Authentic Greek
Campaign focused on boosting awareness of Trojan Horse a local Greek restaurant encouraging IU students to step inside and continue a Hoosier tradition.
Worked on a team with Kate Acra, Ava Dzurovcik, Ava Beck, and Jack Collins.
Big Idea: “Somethings change, but the best never do.”
Vintage-inspired digital campaign: Great taste stands the test of time.
Drink specials related to IU affiliated schools on campus.
Brand Activation: “Sample Gates Specials”
Brand Activation: QR sticker to Trojan Horse menu.
Digital Rebrand + Promotional Video: Timeless Taste